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Technical SEO refers to the process of optimizing a website’s infrastructure to ensure it is easily accessible, crawlable, and indexable by search engines like Google. Unlike on-page SEO, which focuses on content, or off-page SEO, which involves backlinks, technical SEO addresses the behind-the-scenes elements that impact search rankings and user experience.
No matter how great your content is, search engines won’t rank it if they struggle to access and interpret your website. Technical SEO ensures that your website meets search engine requirements, improving your chances of ranking higher and attracting more organic traffic. Here’s why it’s essential:
For search engines to rank your website effectively, they must be able to crawl and index it without obstacles. We optimize your XML sitemap to help search engines discover your pages efficiently, configure your robots.txt file to direct crawlers appropriately, and implement canonical tags to prevent duplicate content issues. Additionally, we identify and fix crawl errors and broken links to ensure your pages are accessible and properly indexed, preventing ranking issues caused by technical bottlenecks.
A slow-loading website not only frustrates users but also negatively impacts your search rankings. We conduct a thorough page speed analysis and optimize key performance metrics, including Core Web Vitals such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). To enhance load times, we implement browser caching, enable compression (Gzip/Brotli), and optimize images and videos using formats like WebP and lazy loading. Additionally, we minimize unnecessary CSS, JavaScript, and HTML code to improve rendering speed and overall website performance.
With Google’s mobile-first indexing, having a mobile-optimized website is essential. We ensure your site is fully responsive and functions seamlessly across all devices by implementing best practices for mobile-friendly design. Our services include conducting mobile usability tests, optimizing page elements for touch interactions, and improving loading speeds for mobile users. If applicable, we can also implement Accelerated Mobile Pages (AMP) to enhance mobile performance further, ensuring a smooth and engaging user experience on smartphones and tablets.
Enhancing your website’s search visibility goes beyond just keywords—it involves structured data. We implement schema markup to help search engines better understand your content and display rich results such as FAQs, product ratings, and event details. By optimizing structured data, we improve the chances of your content appearing as enhanced search results, increasing click-through rates and engagement.
Technical errors can hinder your website’s performance and prevent it from ranking well. We identify and resolve duplicate content issues using canonicalization and proper redirects while managing 404 errors and implementing 301 redirects to preserve link equity. Additionally, we address mixed content warnings that arise from security inconsistencies between HTTP and HTTPS elements, ensuring a seamless and error-free website experience for both users and search engines.
Understanding how search engines interact with your website at the server level is crucial for optimizing crawl efficiency. We conduct log file analysis to identify crawl behavior and detect inefficiencies that may be limiting your site’s potential. Additionally, we optimize server response times, reduce unnecessary HTTP requests, and monitor website downtime to ensure a stable and high-performing website that search engines favor.
We’ve earned 4.8 stars on Google and 4.8 stars on Clutch and are currently ranked the #2 Denver SEO Agency by Clutch. Don’t take our word for it see what our clients have to say:
I had a pleasure of working with Denver SEO on a website, Our website is a restaurant database that have filters which would allow users to search restaurant based on their preference. Although other companies told me otherwise, iMark told me that they can do it at a good price and on time and they did, The quality was fantastic and I am extremely happy with result. I would work with them again in a heartbeat…
Madison
Local SEO
Technical SEO
Conversion Rate Optimization